What Does Your Tagline Say About You?

A 2008 survey by GettingAttention.org showed that 72 per cent of nonprofits don’t have a tagline or rate their tagline as performing poorly. A strong tagline does double-duty - working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base, according to marketing blogger Nancy E. Schwartz.

Check out her non-profit blog www.gettingattention.org for more on improving taglines, and enter a 2009 contest.

OAKVILLE, ON - The Royal Canadian Golf Association (RCGA) in partnership with title sponsor RBC, announced today that retired NBA megastar Michael Jordan has joined the field for the inaugural Mike Weir Charity Classic being held on July 20, to kick off the 100th playing of the RBC Canadian Open at Glen Abbey Golf Club in Oakville, Ont.

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MONTREAL - Concordia University is pleased to announce today a $315,000 gift from Ernst & Young and its employees who are Concordia alumni, toward the John Molson School of Business (JMSB) Building Fund.

MONTREAL - CIBC, the title sponsor of the 14th Tour CIBC Charles-Bruneau, presented $250,000 that was raised by the bank's clients and employees to the Fondation Centre de cancérologie Charles-Bruneau.