Charity Times Magazine - CANADIANS STILL OPENING WALLETS

Are your purchasing habits influenced by a company's philanthropic support of certain causes?

	Yes. I already buy products from companies that support certain causes.
	Yes, I would buy products if I knew the company was supporting charities.
	Maybe ... it depends on what the proceeds are being used for.
	No, there isn't enough transparency to prove my money goes to help.

CANADIANS STILL OPENING WALLETS

Despite the recent economic downturn, financial turmoil and job cuts, Canadians showed surprising levels of generosity during Boxing Week. Although consumer confidence fell in December to the lowest levels since the 1981-82 recession and polls showed Canadians planned to decrease retail spending by 10-50 per cent during Boxing Week, the same did not hold true for charitable expenditures.