Charity Times Magazine - AT&T BOOSTS LITERACY PROGRAM

Are your purchasing habits influenced by a company's philanthropic support of certain causes?

	Yes. I already buy products from companies that support certain causes.
	Yes, I would buy products if I knew the company was supporting charities.
	Maybe ... it depends on what the proceeds are being used for.
	No, there isn't enough transparency to prove my money goes to help.

AT&T BOOSTS LITERACY PROGRAM

TORONTO - AT&T Inc. today announced a contribution of $10,000 to the Toronto Public Library's Leading to Reading program. The donation will allow for the literacy program to continue during the summer months at the St. James Town location - a high priority neighbourhood in Toronto that is a priority focus for the Toronto Public Library.

Literacy is a major issue facing Canadian society today, with over 24 per cent of all Torontonians unable to read more than simple words or sentences and 40 per cent of Canadians unable to read or write well enough to succeed in school or get a job.