Charity Times Magazine - ICY PLUNGE FOR CHARITY

Are your purchasing habits influenced by a company's philanthropic support of certain causes?

	Yes. I already buy products from companies that support certain causes.
	Yes, I would buy products if I knew the company was supporting charities.
	Maybe ... it depends on what the proceeds are being used for.
	No, there isn't enough transparency to prove my money goes to help.

ICY PLUNGE FOR CHARITY

Elvis, the Hulk, Chicken Man and John the diapered New Year's Baby were among the more than 400 very cold people to splash in Lake Ontario yesterday so an African community can taste clean drinking water without fear of disease. Even Santa, holding his little white poodle, Boris, in his arms, braved the frigid waters off Oakville's Coronation Park in the 24th annual Courage Brothers' Polar Bear Dip for World Vision.